Friday, March 23, 2012

Events Malaysia - 3D Projection - in-x-9.com

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3D Projections - Malaysia, makes for a cool events launch gimmick.
It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images on objects. As you watch these videos, notice how much buzz is created as people record and take photos of the event via their mobile phone. For those of you who are not familiar with the term or marketing techniques.


Below are some cool examples of this cool events tool :)

3D projection for H&M in Amsterdam video




The other week, H&M flagship in Amsterdam was brought to life with a 3D projection mapping on the historic building. For over 3 minutes, you could enjoy a surreal fairytale of lights and magical effects. A red ribbon, wrapped around the building, untangled and transformed the building into a colourful dollhouse where nothing is what it seems.







3D Projection Shows Off Toyota's New Hybrid

A light show designed to advertise the carmaker's new hybrid hatchback.
To advertise the new Auris Hybrid, Toyota UK left the vehicle overnight in a “secret location” somewhere in Shoreditch, London. Passers-by were treated to a 3D projection light show visualizing how the car would generate energy for its batteries.

At least, that’s how the official line goes. The crowd who stopped to watch the car transform into a blue mass of pulsating energy? It seemed staged. And the visuals, while impressive, are confusing. The projections presented a car extending light lines towards nearby objects, leaving the impression that the Auris Hybrid somehow pulled energy from its surroundings.
A recap: Hybrid vehicles run on an electric-gasoline engine combo. As the car slows down or when the brakes are applied, energy is generated that is used to recharge the electric engine's batteries, cutting down gas consumption significantly. Those light tentacles may very well leave the average Joe with the wrong ideas on how hybrids work.
As a creative exercise though, those visuals were quite catchy—even if they may be misleading. Take a look at the video below:



If you want this in your event, contact us at leumas.pipiluv@gmail.com

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